Latest Show n Tell
With the new year being so full on it seems it has been hard to find time to fit in show n tell. We made it happen this week and collectively found some both awesome and interesting pieces of design. (more…)
Ipad App Success
Congratulations to our client Generate Learning. Their new ipad app Verb Mayhem has made it to 1st place in the Australian and NZ iTunes Education stores.
We’re very proud because this was our first foray into apps. Adrian upskilled very quickly and did a great job on the look of it. (more…)
Karen Sewell wins Waitakere Art Award
Karen Sewell, Runway, oil on canvas
Congratulations to Karen Sewell for winning this year’s, Supreme Award at the 25th Waitakere Arts Awards with ‘Runway’.
Karen said “This work was based on a photo I took of my oldest son in his first runway show for Fashion Festival 2009. From the beginning I loved the drama in the image and the movement. I thought about how to transform it into a painting for 2 years as I wanted to develop the narrative in the scene and it took time for me to understand what I wanted the painting to say. While in New York in October 2010 I More >
Prohibition Themed Invitations
Now this is what being a designer is all about…
One of our clients asked us to produce an invitation to an event for 500 staff with a 1920′s American/Prohibition theme. We did a great brainstorm session with the client and discussed crazy ideas such as sourcing 500 antique violin cases and putting toy guns and feather boas inside! Eventually we settled on a concept that was easier to achieve within the budget and timeframe but was equally effective. To create impact we decided to make the invitation look like a Prohibition-era bottle with all of the information printed on the More >
Latest Show ‘n’ Tell from Transformer
Here’s some cool design stuff we came across this week to get your creative brains pumping:
Nigel found this awesome branding. Such a simple idea yet so effect. Located in Melbourne, Federation Square is home to major cultural attractions, world-class events, tourism experiences and an exceptional array of restaurants, bars and specialty stores.
How to get more out of your EDM campaigns
We’ve helped a few clients out with questions they’ve had about their EDM (Electronic Direct Marketing/Mail aka HTML emails) lately and we thought we’d share the knowledge so we can all get more out of our EDM campaigns.
Emails on mobile devicesThe popularity of email on mobile devices is without a doubt on the rise and, as with websites, emails are taking on a more adaptive approach to design to optimize the presentation dependent on the device it’s being viewed on. It might cost a little more in design/development/testing but if you’re going to the trouble of sending a campaign, More >
Placemakers LIFT — Fiji and NY
Thanks goodness spring has arrived! Fortunately we were able to while away the end of winter drooling over pictures of Fiji whilst working on a brochure for Placemakers. New York doesn’t look bad either.
Placemakers asked us to come up with two brochures for their LIFT campaigns. These encourage regular trade customers to be loyal to Placemakers by rewarding them with luxury holidays in exotic locations. Hmm, nice — if only Real Groovy would reward me for similar loyalty! Visit Placemakers Nige (more…)
Eve de Castro-Robinson, Releasing the Angel CD
This new CD from Atoll has been highly acclaimed. The inspiration for the cover came from an intriguing coupling of visual and sound artists in aid of the Breast Cancer Research Trust. Eve de Castro-Robinson was paired with Peter Madden. Madden’s exuberant collages seemed to us to perfectly match the spirit of the compositions.You can see more of Madden’s work at Ivan Anthony Gallery.
The title “Releasing the Angel” comes from a quote from Michelangelo: “First it was stone, then I released an angel.” On the University of Auckland website Dr de Castro-Robinson says “It is a thrill to hear all these large-scale works More >
Hilton Auckland
Congratulations to Dean Humphries of Jones Lang LaSalle for generating such a lot of interest from potential purchasers of the Hilton Hotel in Auckland (read article here). Transformer are proud to have designed the information memorandum that Dean used to help with the marketing.
Visit our website for more from our portfolio.
“Unaccustomed as I am…” Design Assembly
I was recently invited to speak at Design Assembly’s Spring Conversations at AUT which was very flattering. As I’m definitely in the ‘old fart’ category I wondered what I could possibly say to a room full of design students, recent graduates and practicing designers. I decided to talk about my rather ‘unplanned’ career and gave it the theme of ‘this is what happens when you don’t have a career plan’. I showed examples from art school days up to recent work. It seemed to go well — nobody heckled and I didn’t hear any snores.
Design Assembly has been doing these conversations More >