Articles
Helpful information from the Transformer team
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- Branding case study
How a new brand identity proves to be a major factor in a successful business launch.
- Make yourself clear
What is resolution and why it matters.
- Sending digital photos
Things are not always as they seem - we explain why photos that look good on screen don't necessarily print well.
- Sending us your logo
What is the best file format to send your logo to us in? The low-down on Vectors vs Pixels.
- Design dictionary
Some industry jargon explained in simple terms.
- Standard paper sizes
Size does matter so see how we measure up.
- Repeat offenders
regular updates to your website will help keep visitors coming back for more.
- Dare to be different
Design is the key to making your website stand out from the crowd.
- Branding inside out
Why rebranding must always be led by strategy.
- Branding case study
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- Share the Love
Attract more customers with positive marketing.
- Spend less on your marketing and achieve greater results
The no.1 key to successful, cost-effective marketing is a well planned strategy.
- Marketing in a Recession
The sky may be falling, but there is always a silver lining.
- Spam and you
What you need to know about the Electronic Messages Act 2007.
- Repositioning through rebranding
Christine Bear of CBA Consulting explains how rebranding can reposition a business but it must be well-planned and run deeper than surface appearance.
- Working with designers
Designers are your business' best friend - you just might not know it yet.
- Get more from your website
Some simple tips on how to improve your website's performance and start getting the results you deserve.
- Branding basics
What is branding and why is it an essential part of business success?
- Brand Evolution
How do you maintain a contemporary brand image whilst maintaining consistency and not losing the tradition or character of your original logo?
- Share the Love
